#70 - Quarterly Campaign Audits: What We Actually Look At

Most brands treat the start of Q2 like flipping the page on a calendar.

Campaigns go out. Promotions planned. But very few take time to audit what actually worked last quarter, and what didn’t.

At Chronos, we make this a non-negotiable.

Today’s episode will be on quarterly campaign audits, and what we actually look at/analyze on a high level. Let’s get into it.

One of the audits we run is on campaigns - specifically how they performed in Q1. We split them into two groups:

• Sales campaigns (offers, product drops, promos)

• Non-sales campaigns (content, education, value-driven sends)

From there, we look at 5 things:

1) Hook/Angle - what got attention
2) Segment + Size - who it reached
3) Revenue - total impact
4) Clicks - whether the content pulled interest
5) Revenue per recipient/click - how efficient it was

Why? Because topline revenue can be misleading. A $20k campaign looks great, until you realize it was sent to 400k people. Or that 80% of the revenue came from returning buyers who were already hot.

One insight that ‘stood out’ this quarter:

A product breakdown email sent to specific purchasers sat at the top of our non-promotional campaigns list.

We walked through the ingredients, why they were chosen, and how they worked together to support healthier skin.

The results? A pretty solid repeat rate that surprised even us.

Reaffirming the value of the product - and the decision to buy it - turns out to be a more powerful nudge than some of our full on sales emails.

It’s just the start of Q2…

And I know that Trump’s tariffs have thrown a wrench into many plans.

If you’re in eCom, you’re probably having multiple conversations with your suppliers, on who’s going to take up costs, which is also why…

It’s even more important to tighten up your retention stack. It’s one of the few levers you still fully control.

And if you’re short on bandwidth (or just want a second pair of eyes), we’re happy to help.

Just tap here to book a call, and the team will be glad to chat.

Have a great weekend ahead.