Merry advanced Christmas!

There’s truly something special in the air, with all the festive music, feasting, and good vibes all around.

It almost feels like people are more mellow, don’t you think? (or maybe it’s just because the bulk of this crazy year is over haha)

As we head into Q1, it’s common to see slight dips in sales due to seasonality, so I wanted to share a quick tip on reducing costs and staying efficient during this period.

Here’s What We Do

1) Suppress Unengaged Segments
After the big Q4 discounts, we suppress segments that are unengaged, even after they’ve been given the highest value (if they didn’t engage during this period, they’re unlikely under normal circumstances)

2) Scale Down Plans Accordingly
With fewer active profiles/emails being sent out, we scale down our plans accordingly to reduce software costs.

3) Unsuppress When Needed
When future heavy sales events roll around, we simply unsuppress these segments to reach a larger audience. It’s flexible and ensures we’re maximizing ROI.

The Alternative?
We work on driving more sales through product launches or limited time drops. While this typically requires advanced planning, it’s a strategy many of our stronger brands rely on to maintain momentum in slower months.

And that wraps up this week’s/year’s newsletter!

Know we still have a week left in 2024, but after a full year of writing, the team deserves a well-earned break. 😛

Wishing you a very Merry Christmas, all the good vibes, and a strong finish to Q4.

Here’s to more adventures, successes, and stories together in the year ahead.

Cheers.