#50 - Need Some Email Inspiration?

Not gonna lie.

Sometimes we run a little low on creativity & inspiration, and need a good ol’ fashion refill.

Picasso said: “Good artists borrow. Great artists steal”.

By taking a look at what other brands are doing, I’m not only getting a palette cleanser, but also new ideas/angles I can possibly work with.

The goal here is not to copy the concept wholesale - that’ll just make you a ripoff and make your brand feel inauthentic. Instead, it’s to study their how, and mold it into your own.

And whilst you can do it the ol’ fashioned way (ie. subscribing to their pop-ups, abandoning your cart.etc), I like to go to:

• https://reallygoodemails.com/

• https://emaillove.com/

(the teams/people that constantly curate these emails and upload them are amazing)

A recent example - we were looking to ‘level up’ some of our emails for a supplement brand and are taking a lot of inspiration from Armra. The way they’re able to make their emails POP (love love love the colors), write compelling hooks, and simplify complex, technical terms is what makes their emails so powerful.

Happy inspiration hunting!