#49 - Have You Tried Interactive Emails?

There’s been quite a bit of buzz around interactive emails recently.

Emails where customers can make another purchase, extend their subscription, and even leave reviews, all within an email, without having to redirect to the site.

It’s been on/off my radar for a bit, but after speaking with Josh and listening to 2% The Podcast (where he interviewed the director of retention over at Mr Beast’s Feastables), I realized it’s something that we have to explore, after the hectic-ness of Q4.

And so, today’s newsletter will also be on the shorter side, but containing my musings and the things I found interesting.

Hope that’s okay haha 😛

Interesting Stuff

They first started off with a small test/competition - where the first five people who clicked on the email 500 times would win a 50% off coupon code.

This is done through a tool called Spellbound, where AMP is leveraged for interactive tech in emails. Their ultimate goal with email over at Feastables, was not only for the purpose of driving sales through shopping, but having a good experience through the entire process.

And so, after a little bit (a lot) of work, they sent out another email, where 4 to 5,000 people clicked 500 times, leading to over 2M clicks in 1 single email 🤯

That’s absolutely bonkers lol.

And remember the first five people mentioned above for the 50% off code? They didn’t even use it, but just participated because they wanted to win 😂

With the crazy 2M clicks email, that led to an almost doubling of the engaged segment (imagine running this before BFCM hype), and the next 3 - 5 campaigns after saw significant increases in engagement after.

And now customers are almost expecting some sort of games in their emails, which helps tremendously with engagement and the number of eyeballs that are opening and reading through (40%+ open rates, 5%+ click rates for a large list, even for the regular campaigns).

There’s a lot more interesting stuff he talked about (I’ll link it here if you want to watch the full pod), but it was definitely a neat little refresher about how things are constantly evolving in the space, and that it’s not going to wait for you to catch up.

And that’s what makes the entire space so fascinating for me, and why I feel like I’ll be here for a longggg time.

And that’s a wrap!

Curious - have you explored interactive emails on your end?

If so, please hit reply! Would love to hear about what kind of results and tests you’re running, and your thoughts about it all.

In the meantime, we’re ticking ever so close to BFCM.

Hope you’ve been ramping up those email sends, solidifying your offers, and putting everything in place (how we’re prepping for BFCM internally here).

Excited to see you crush it, this Q4.

Cheers.